Retail strategy

The experience of Martina Planty in the positioning and development of Lane Crawford in Hong Kong places MP SELECT as the specialist in the:

• Accompaniment of large retail groups in their territorial expansion
• Development of new projects (ecommerce websites, multibrand stores)

An exhaustive preliminary analysis is done of the following:

• Client’s positioning in the local market
• International image of client
• Brand mix and selection of buyers
• Visual merchandising
• Organisation (buying, marketing…)